Tuesday, April 20, 2010
The excellent Screen Australia / Nigel Buchanan
The wonderful people at Screen Australia have been keeping Nigel busy during the run up to the Cannes film festival. There have been booklets, posters, banners, magazine ads, invitations galore for all sorts of different events. The brief called for a completely new approach to the marketing push, which is usually dominated by stills from one or more of the competition films. The images had to stand out from the marketing frenzy.