Thinking About Drinking? / Ben Sanders

Clemenger BBDO Adelaide launched MAC South Australia's new Drink Driving campaign. All illustrations, custom typography and graphics were created by The Milk Agency. It was a fun project to be involved in as it's centered around mock beer labels with messages suggesting alternatives to driving home after a night of drinking. The illustrated labels have been made into coasters and distributed to Pubs in SA, along with the posters. You can view the TV ad at http://www.news.com.au/adelaidenow/story/0,27574,26066643-2682,00.html or read the Campaign Brief article at http://www.campaignbrief.com/2009/09/clemenger-adelaide-thinking-ab.html

Account Director, Bryce Coombe says, "This may be one of the first anti-drink driving campaigns that people actually enjoy."